![]() This kind of thinking meanders its way through multiple possibilities to reveal the intersections of relationship. I know what you’re thinking: You’re just designing an ad layout! But what you may not realize is that the process of design uses the same thinking a “genius” does by sorting, identifying, and relating meaningful patterns. When you understand the relationships between the most basic elements, you can evolve more complex relationships out of essential ones, just as nature does.įrom Holmes to Einstein-and to you as designer-genius is in the genesis of the thought made relevant. The only difference is that humans have consciousness to feel and think the experience. Your genius and nature’s is one and the same. Nature shares genius by embedding it directly into your genes. ![]() Even the word “genius” refers back to itself in the word’s etymology of inborn nature. The meandering curve of the question mark is brought to finality with the succinct period point of an answer to complete a story of relationship. The most mundane, seemingly irrelevant, or the too complex is brought into alignment and returned-or at least clearly related to-its original, elemental, and understandable form. All ideas considered in the realm of genius are brilliant for this simple reason: They follow the trajectories of exponentially diverse information and weave it back into its point of origin. When Sherlock Holmes resolves a particularly perplexing case or Albert Einstein refined the theory of relativity into the eloquent E=mc 2 formula, each reconciled a thousand loose ends into a single manageable conclusion. Experiencing the subtle nuances of relationship is a quality of genius because connections are where you find solutions-and sometimes in the most surprisingly obvious places. There are many levels of genius, but all humans are born with a substantial aptitude for problem solving. 9,999 out of every 10,000 are swiftly, inadvertently, de-geniused by grown-ups.” Your genius is in finding the subtle relationships that complement and expand upon one another to create more meaningfully expressed design. In Chapter 7, you’ll look at an element as a tangible component of the design process. In the exercises at the end of this chapter, you’ll make connections between your physical senses and how they interpret your experiences, how your senses relate to the elements, and how understanding these relationships can facilitate richness and informational depth in your design. The name “cyan” (from its toxic source) was revived with color photography and is still used in commercial printing today. In the latter 1800s, it was commercially manufactured from cyanide, which was discontinued after deaths occurred from the workers handling it. Blues were originally derived from cornflower petals, one of the more available land sources, hence its first name “corn blue.” True blue and purple pigments are rare in nature and are primarily derived from marine animals. By making more relationships with less information, you leverage the most meaning with the least material. ![]() Design doesn’t have to suffer the visual clutter of additional information to have meaningful value. ![]() They culminate as an encompassing relationship instead of several unrelated ones. Elements understood as a whole are more meaningful than as several individual connections because they contain simultaneous relationships with varied opportunities for interpretation. The patterns that create and are created through emergent properties combine as a visual gestalt of relevance (more on gestalt in Chapter 7, “Structure: Building Beauty”) in which the whole is greater than the sum of its parts. This process is called emergence and is recognized in science as well as philosophy, the arts, and systems theory. When simple elements interact, they enhance and amplify one another, and become the more complex relationships that you experience as pattern. Learn More Buy Using Nature’s Elements in DesignĬristian Boian’s image that opens this chapter is composed of various elements working in harmony to create a whole and integrated pattern. Design by Nature: Using Universal Forms and Principles in Design ![]()
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